What image works best?

Use a sharp, well-lit product image with minimal visual clutter.

Can I create vertical ads?

Use the aspect-ratio option shown in the generator for the target placement.

No. Prepare the source image in your preferred design or image tool, then upload it for video generation.

July 18, 2026For Ecommerce sellers, performance marketers, brand teams, and creative studios.

Convert a polished product image into controlled, campaign-ready motion.

Animate a product image with Runway for ecommerce, advertising, and social video workflows.

Create short product videos without organizing a new shoot for every campaign variation.

Start from an approved product image to retain visual direction.

Compare camera and movement ideas before full production.

Adapt the result for ads, product pages, and social posts.

Step 1

Use a clean image with sufficient resolution and clear edges.

Step 2

Keep the product stable and specify only visible movement.

Step 3

Match aspect ratio and length to the target channel.

Step 4

Check product accuracy before publishing or automating.

Short answers for the questions users usually ask before trying this workflow.

Use Wan image-to-video to animate product images for ecommerce, ads, and campaign concepts.

Use Grok Imagine image-to-video to animate a product photo with controlled motion, framing, and short-form output settings.

Plan product ad shots for LTX 2.3 with structured prompts, reference images, camera direction, and audio cues.