Back to Templates
Updated July 18, 2026

Runway Product Image-to-Video Prompt

A reusable Runway image-to-video prompt for product ads and ecommerce motion assets.

Prompt

Keep the uploaded product unchanged and in sharp focus. Add {{camera_motion}} while {{environment_motion}}. {{lighting}}. Clean commercial composition, realistic materials, no text, no logo distortion.

Variables

camera_motion

Camera motion

Examples: slow push-in, gentle orbit, or fixed camera.

environment_motion

Environment motion

Describe subtle movement around the product.

lighting

Lighting

Define stable commercial lighting for the whole clip.

Example Input

Slow camera push-in, soft fabric moving in the background, warm studio rim lighting.

Example Output

A short commercial clip with a stable product, restrained background motion, and a slow push-in.

Tips

  • Describe motion instead of repeating every object in the reference image.
  • Use one clear camera action per test.
  • Review brand marks and product geometry before publishing.

Notes

FAQ

Short answers for the questions users usually ask before trying this workflow.

Related Templates